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Thu, April 1
Storage goes Political
Have you seen the latest ad campaign for Manhattan MiniStorage? For the past month, each time I'd seen this one ad in one of the cars of the F train (a little GI-Joe type figure, with the caption, "My owner's Ma put me here until the real fighting ends" or something like that), I was convinced someone grafittied those words there. They look like some smartass-hippy-flowerchild took out a Sharpie and went to town.
I debated this idea with my roomate (who else?), and she ventured otherwise- that this was part of the ad ITSELF. As in, they did it on purpose... Well, we disagreed about this over the past couple of weeks. Some punches were thrown. Jello wrestling transpired. I agreed to sleep with a circus midget if I was proven wrong... I maintained that because I only saw the ad on the F, that would mean it must be the same grafittied ad on the same exact train each time.
Lo and behold, today, we saw YET ANOTHER AD. This one had a Moosehead, like the kind you'd find in a cheesy ski-lodge mounted to the wall, and the caption read (something like), "So now my owner's a PETA activist."
WHAT?!?
First of all, the whole "owner" tag is a bit off-putting. It just doesn't flow. Don't you storage folks have editors? Who comes up with this stuff? I see your point, and your messages are well-meaning. But really, do you want us to store some of our shit in your little storage vicinity, or are you trying to work towards the greater good of mankind?
YOU ARE A FRIGGIN STORAGE FACILITY. NOT A PAMPHLET.
I'm sorry that you are only a "Mini" storage company, but please don't make up for your tiny stature with dumb ad campaigns bearing political messages. It just doesn't make sense. To me, at least.
Onto my next task: Any circus midgets out there? Today is your LUCKY day...
Posted by lexzog at April 1, 2004 12:43 AM
Comments
This is BY FAR my favorite posting. BY FAR. Love it. Pro-PETA, Anti-War ads from a Mini Storage Facility? Who do you think you are? This doesn't make me want to store my shit in your crappy locker, it makes me want to call up your advertising agency and rail on them for creating ads that make no sense, have nothing to do with their client's service, and look like they were drawn by my eight-year-old cousin. Leave the incendiary political messages to the current administration--it does a more than adequate job on its own. Ok, that's enough, I'm going to look for that circus midget.
Posted by: Erica at April 1, 2004 09:24 AM
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